Saturday, April 10, 2010


Very rarely has a biz book come along that I didnt think was a vehicle for some puffed up fool from the valley to launch his speaking career wondering what to do with themselves after they successfully negotiated themselves out of a job.

Usually these books are hogwash, full of "secrets" about hacking the investment community or how to launch the next meme in consumer social viral marketing or whatever topic that has nothing to do actually building a business. Rarely do I read these and find there any good ideas, and worse I dont really relate to the people who write them. Fail fast! Fail big! These books remind me of that book "The Secret". The secret is that you just wasted thirty bucks on a worthless book.

I guess I always saw myself an outsider because I wanted any company I started to be about building a great business that I could believe in, and that I would go to work every day thinking that I could make business impact, help other people succeed at what they loved, and discover what its like to work with a group dedicated and passionate about what they do. It always seemed to me that people were building businesses for the wrong reasons, or they actually weren't building a business at all. They were building something else that I really dont know what to call because it wasn't about making real money, just making funny monopoly money and creating opportunities to name drop, schmooze and posture like a poser.

People have recommended to me for about two weeks that I read Rework, but I thought it was just another CEO talking about how to hack the startup. Boring, and I dont have time for it, but people kept telling me that things I was saying were similar.

@pairwolff you should check out his new book, Rework. an easy and fun read.

@claytantor Yeah, I know about three people who have said that. Trying to figure out how to work a day job, do fight club, AND read.

That's why when the fourth respected person recommended that I read Rework by books on Audible I gave it a listen. And then it something happened three paragraphs in. I finally felt like I wasn't alone anymore.

Things that I had always said that are considered heresy were suddenly being affirmed, I finally was hearing from a successful CEO who didnt think I was crazy because I didnt want a bored of directors lined with VCs who have already an exit strategy for the company they have are just investing in. Who agreed with me when I said workaholics are negative agents, and that finding financing is a distraction from building a business.

Oh glorious day! Oh spectacle of comrade. I am not alone!

I will be listening to this book over and over, not because there are some hidden nuggets nestled in there just waiting for me to uncover them. There are no secrets here, just hard facts. Its just these facts remind of the truth on why I am doing this. Running a business is not easy, and you arent going to just going to wake up one day and its sitting there working for you, you have to work for it and build it with you own heart and soul and sheer tenacity.

The reason you build it isnt because you want the easy way, its because you want to build something meaningful for your life and the life of those who participate and contribute. My theory is if you love what you do, and you get really good at it you wont need to worry about the money part of it, they will bring the money in on wheelbarrows. Dont put the shit wagon before the horse.

This is the most important message of this book in my opinion, choose something you would be happy doing all the time, put your heart and soul in it, try to find people who share your passion, and you will be a success. No matter what names they call you.

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